Magnesium OK
April 27, 2005
They sell a product in health stores and pharmacies here called “Magnesium OK”. I don’t know what it does or why you would take it. I know magnesium is a soft, light inflammable metal which can help you start a campfire, but I don’t know anything about its medicinal benefits.
What I do know is that this brand has a cool name because it’s when you talk about it or ask for it, you sound rude.
Chemist: “Would you like anything else?”
Me: “Yeah, I’d like some Magnesium OK.”
It sounds wonderfully sarcastic. “I’d like some Magnesium OK. And after you go and get that I’m going to ask for something else.”
Colleague: “What’s that you’re taking?”
Me: “It’s Magnesium OK”
Colleague: “Fine dude, I’m just asking. Jesus.”
Doctor: “Take some Magnesium OK”
Me: “Hey. You don’t own me.”
They should start other lines called Zinc Now, Vitamin B All Right and Vitamin C This.
Boots also sell bags of dried fruits and my favourite is a product labelled simply “Ready to Eat Prunes”. In my dreams I’d break into the shop at night and put a question mark on every pack to make it look like a sentence: “Ready to Eat Prunes?”
It’s a challenge. It’s aspirational. It’s a marketing man’s dream.
“Ready….to…Eat……..Prunes…..? You know what? I think I just might be. I’ll take a pack of those.”
“Anything else?”
“Yeah. Get me some Magnesium OK.”
3 comments
Funny, I’ve always wanted to break into Boots and give their employees a helpful disposition. Although, now that I have heard about this Magnesium OK, it may help explain why everyone there is always so angry.
My dream is to go into PC World and not be talked at technically by an 18 year old spotty salesman, who i feel like screaming “just get me the manager or ur Dad please” at …. but then again I am a girl …
Or you could also add a comma, and direct the question to the prunes:
“Ready to eat, prunes?”
Leave a comment. Play nice. I will turn this blog around.