Suffering with a Cold - Part 2
Tuesday, February 28th, 2006Dear Mr. Jones,
Thank you for contacting Kimberly-Clark about our new television commercial for KLEENEX Anti-Viral facial tissue. We appreciate the opportunity to respond to your concerns.
This television commercial was intended to be memorable and light-hearted, and we regret that you were offended. The guru character in the ad represents a gentle, compassionate person and is not in any way a commentary on any specific culture, religious faith or belief. Please be assured, however, that we will share your remarks with those involved in developing our advertising programs.We appreciate your taking the time to share your thoughts.
Yours sincerely,
Person in Marketing (Name withheld - by me)
Consumer Services Department
Kimberly-Clark Europe
What?! He’s wearing red robes, he’s got mala beads around his wrist andhis garden consists of raked gravel with large standing stones in the middle. How can that not be linked to Buddhism?
I’m not offended by the tone, and I see it is lighthearted, but my heart would be a lot lighter if people stopped selling stuff with a Buddhist tag.
Hmm… I wonder what the ad agency has to say. (devilishly drums fingers on each other, a la Mr Burns)…continued tomorrow
Suffering With A Cold - Part 1
Suffering With A Cold - Part 2
Suffering With A Cold - Part 3
