This Is This

If I had a bakery, I would call it this.

I like the way non-English speaking countries give their shops and companies English-sounding names to give them an air of cosmopolitan worldliness.

You hear the ads on foreign radio among a stream of some exotic language, then two words like he or she is saying the coolest thing ever spoken on Earth.

It’s good when the English words make no sense, but it’s best when the words mean something stupid. One video arcade I saw was called “Punky Park”, which I like. “Bienvenido a Punky Park”.

A bait and tackle shop down by coast was called (and you’ll love this): “Fishboy”, presumably pronounced “feeshboee”, like some wierd Spanish superhero.

Would someone along the British coast call their rod and line emporium “Chico Pescado”?

We can only hope.

Also on This Is This
Friend: I’m thinking of taking a holiday in the near future.
Me: I went to the near future once. It was rubbish.
Colleague: Where did you go?
Me: Now, actually.
Colleague: What was it like?
Me: A lot like this.
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This entry was posted on Tuesday, April 18th, 2006 at 8:30 am. You can follow any responses to this entry through the RSS 2.0 feed, or leave a comment yourself.