“Yeah, yeah, yeah,” you say, maybe, “this is a blog. It’s open access. There shouldn’t be rules. ‘Blogging is to the written word what punk rock was to music.’ You said that.”
Yes. Yes, I did. But punk rock had rules. The guitars were in tune, there was timing, and purpose and a message.
But I do have guidelines. I spell things. There are things I don’t write about. Very dark things. (only joking) (or am I?) I don’t start posts with the words “these days”. I’ll link out to other bloggers I mention. I don’t bring my personal quarrels here. I welcome first time commenters. I don’t write about the BBC in the context of them being my employer. And if I do write about news, it’s not in the context of my production of it. I have lots of rules.
1. Make a contribution
Well, durr, right? Yes, but also no. Have your say, but have something to say. Good comments relate to the post and add something. They can be simple, they can be complimentary – that’s always nice. Bad comments are: “I don’t get it” or a flat “I disagree”. Disagree if you want, but say why. And if you don’t get it, ask a question. This is not my job and I’ll sleep like a baby whether you get it or not. Our lives are too short as it is.
2. Don’t tell me about myself
Please don’t write about me to me or tell me stuff about myself. I’m not paying you and this just really rubs me up the wrong way. This site is a blog – it’s full of my thoughts, but I don’t want to be a personality. I want the site to be successful, but I know myself already and you can take it or leave it. The one thing I like less than this is people talking to other readers about me.
I find it odd and it develops a cult of personality that alienates quiet and new readers. Please yourself, but not here please. There’s a Facebook club page you can join for that but this site is this site. It’s not “The Cliff Jones Site for all things both Cliff and Jones.” It’s a fine line sometimes, and I know that when people tuned into the Tonight Show, they were watching “Jonny Carson”, but it wasn’t a show about Jonny Carson. It’s just a show. Please don’t discuss me, it makes me really uncomfortable.
3. Don’t advertise
This seems obvious, but every month I block thousands of messages which contain advertising links. If you are leaving a legitimate comment, please don’t use your company’s website as the url.
4. Share It Out
This is the internet. One thing I think is cool is how like-minded the people here are. People on this site are the best and have a lot in common so feel free to share links. I’m on the web. You’re on the web. So is loads of good stuff.
5. Say what you like, and say what you like
In one sense, be free. In another, if there are any features you like about this site, let me know. I’m not always sure what’s going to be a hit or not. Video posts, weekend songs, three word story, This Is This Recommends. I’m sometimes not sure what’s going to be a good idea and I want this to work. I sometimes get it wrong. Nine Rooms is a good example of that.
This site isn’t going to set the world on fire, but I want to make it as good as I can, and there’s a lot I can do. I’m not a big company, I don’t send out surveys to people, and I rely oon good old-fashioned word of mouth. Having said that, I have never told any blogger that I like any one particular thing about their site, and there are sites I’m a really big fan of. But, you know, if you like something, let me know. If you want more feeds or if it looks crappy on your Iphone, let me know. Also, suggest an event you’d like to see. A live blogging event. A web chat. This Is This merch? Buttons you can put on your own blog to promote the site.
6. Be nice
This is a simple one, but if you’re nice then people will play with you. I mean generally. Be nice. Especially to the new people. And the quiet ones. They may kill us all one day before turning the gun on themselves.
7. Spread the word
OK, this isn’t so much about comments, but since I’m being honest, I’d like to encourage you to send a bit of linky love action around. If you like what you’re reading, then please send it around. Sometime it seems like I’m writing loads, but actually not all that many people read this, and it’s great that people do, so I think maybe it would be greater if more did. If you see a post you like, stick it up on Twitter, or Facebook or Myspace or anything. It’s always fun when people do and it reminds me that I should do that more with other people’s stuff.
…
That’s it. I know it seems a little harsh, but sometimes comments frustrate me. You don’t have to read this and I don’t have to publish comments, which are 99 per cent awesome all the time, and if it’s 100, then we’re one per cent more awesome and you just can’t buy that in shops.
Now I know some asshole is going to say: “I don’t get it. Cliff, this is the kind of thing you do all the time, you twat. Buy the mattress your back deserves! Also, I disagree.”
Very funny.Very funny ind -BANNED.